Just thought I’d write a post about how I go about doing my SEO & PPC Keyword Research these days.
Add head term to google search bar in chrome
Make a note of the suggested searches & predicted searches
2. Google ‘Alphabet Soup’
Put in your main head term and then add a
then b, then c and so on
Make a note of the relevant suggestions
For product related KWs, this also works if you go to the desktop version of the Google Play Store.
After each search, check out the related search terms at the bottom of each SERP.
3. Have a Quick Look on Reddit & Amazon
Have a look at any relevant subreddits on Reddit – e.g. https://www.reddit.com/r/jeffbridges/
Do a quick search for “KW” site:reddit.com
Have a look on Amazon, just search your head term and see what products appear
In the example above .- “The Dude and the Zen Master” might be a decent KW
Other forums can help too. For example, when looking for KWs for my MMA blog, I’ll look on sherdog forums for trending & frequent topics.
4. Add Competitor Domains to Ubersuggest
https://neilpatel.com/ubersuggest/ or use the SEMRush plugin.
If necessary, we could export the KWs in this report, and then filter in Excel for those containing “Jeff Bridges”
5. Upload your Final KW List to Keyword Planner
A final note on search volumes.
For some blogs and websites, even keywords with 0 monthly searches may be relevant.
My other blog – blackbeltwhitehat.com has built all of its traffic off KWs that Google KW planner says has 0 searches.
It all depends on how authoritative your website is and your competitors are. You can go after bigger, more popular KWs if you are a huge website with a DA of 90. It’s a different ball game if you are running a personal blog with a DA of 15
Try and include a number of the relevant searches in your articles etc.
If you have a tool like semrush.com,
Check what keywords competitors are ranking for.
If your head keyword is “football goals”, see who’s ranking top 5 for that term and see what other keywords the top URLs are ranking for.
If you don’t have an SEO Tool, you can just check the copy and meta title & description to see what keywords the top websites are trying to opimise for.