Adding Multiple Negative-KWs at Ad Group Level – Across Loads of Campaigns

  • Export Existing negative KWs from Adwords Editor from relevant ad groups
  • Copy and paste Campaign & Ad group onto new sheet/tab
    Remove duplicates (campaign & ad group)
  • Add first negative KW in a new Keyword column and Criterian Type – Negative Phrase
  • Copy the campaigns & Ad groups and paste below – each time you add a new negative KW.
  • Import as Text into Adwords Editor
    Account – Import – Paste text

Example import spreadsheet –