Download the spreadsheet checklist here
|Copy an Ad Group in Editor or the interface and paste into the campaign you want it in|
- Renamed Ad Group?
- Change Labels
- KW Bids
- KWs Updated
- KW and/or Ad level tracking added?
- Cross Match Negative KWs Updated
- For Phrase Ad Groups – add exact match negatives (match the KWs phrase KWs with the exact version, so the exact version receives the clicks from exact searches)
Checklist for Adding a New Keyword to an Ad Group
- Add KW as Exact Match
- Ad Group Level – on All other Ad Groups, at same KW as a [negative]