1 – Checklist for new Ad Group

Download the spreadsheet checklist here

Copy an Ad Group in Editor or the interface and paste into the campaign you want it in

  • Renamed Ad Group?
  • Change Labels
  • KW Bids
  • KWs Updated
  • KW and/or Ad level tracking added?
  • Cross Match Negative KWs Updated
  • For Phrase Ad Groups – add exact match negatives (match the KWs phrase KWs with the exact version, so the exact version receives the clicks from exact searches)

Checklist for Adding a New Keyword to an Ad Group

  • Add KW as Exact Match
  • Ad Group Level – on All other Ad Groups, at same KW as a [negative]