Keyword Research

I start off by getting a list of keywords from Google-predictive search and suggested search at the bottom of the results page.


Use Google Suggest!

Say your KW is [Football Boots]

Type in football boots a

football boots b

football boots c

football boots d


I then input the keywords into the sites below (or at least 2 of them!):

and then just use the ones with the most search volume, that aren’t being ranked for by sites we can’t compete with. & SEMRush

Requires Paid Version of SEMRush

You can also use and SEMRush for KW research, specifically for longer tailed KWs.

For example, if you have a law site

Go to

Put into SEMRush

Click “Organic Research” on the left-side-bar, then – “Positions”

KW Research SEMRush


Filter by keyword (near the bottom)

Advanced filter – containing “Law”


This gives a list of FAQs for Law. & Your KW Opportunities


Put your domain in the search bar & look at organic research

Download all your KWs that you rank for

Order by Search volume

Conditionally format the rank position so that between 10 and 30ish are yellow

Make a note of those that are worth ‘going after’.

Do same thing with competitors.


Amazon KW Research

Find most popular book in your niche and look at the chapter titles for KW ideas.

Put chapter titles into KW Research tool

Reddit KW Research

Search KW in Reddit.
Find questions and threads that are common – add to KW Planner
Wikipedia – search and look at page contents and link anchor text