I start off by getting a list of keywords from Google-predictive search and suggested search at the bottom of the results page.
Use Google Suggest!
Say your KW is [Football Boots]
Type in football boots a
football boots b
football boots c
football boots d
I then input the keywords into the sites below (or at least 2 of them!):
and then just use the ones with the most search volume, that aren’t being ranked for by sites we can’t compete with.
Quora.com & SEMRush
Requires Paid Version of SEMRush
You can also use Quora.com and SEMRush for KW research, specifically for longer tailed KWs.
For example, if you have a law site
Go to quora.com
Put quora.com into SEMRush
Click “Organic Research” on the left-side-bar, then – “Positions”
Filter by keyword (near the bottom)
Advanced filter – containing “Law”
This gives a list of FAQs for Law.
SEMRush.com & Your KW Opportunities
Put your domain in the search bar & look at organic research
Download all your KWs that you rank for
Order by Search volume
Conditionally format the rank position so that between 10 and 30ish are yellow
Make a note of those that are worth ‘going after’.
Do same thing with competitors.
– Amazon KW Research
Find most popular book in your niche and look at the chapter titles for KW ideas.
Put chapter titles into KW Research tool
– Reddit KW Research
Search KW in Reddit.
Find questions and threads that are common – add to KW Planner
– Wikipedia – search and look at page contents and link anchor text
Check High Ranking Pages for Your Main Keyword
Get the URLs of the top 5 pages for your main keyword.
In SEMRush for example, you’ll see these listed near the bottom when you add a keyword
See what keywords the top URLs rank for – they’re sometimes a few random or different keywords in there that are golden.
Use Search Console
Find keywords that you rank for, but don’t have a specific post or page about.
For example, if you have a football blog and rank 35th for “best football goal posts” but don’t have a post specifically about that topic – then you might want to make one, as you’re very likely to rank in the top 10 for it.