Setting Up Keyword Tracking in Google Ads

How to Use the Excel Template (in Google Ads Editor)

  • Export KW view from Campaign or ad group you want to ad tracking template too
  • Fill in the columns shown in sheet 2
  • Copy & Paste the Formula, as values, into the Tracking template column.
  • Find and Replace “space” with %20 in the Tracking Template column
  • Delete the ‘working out’ columns without headers and the formula column. Copy the populated rows and columns. And import into editor
  • Select all with headers – go to Editor – Account – Import – paste from clipboard.
  • Make sure no campaigns or anything are added (just add the tracking!)

When I used this in 2020, Editor would crash if I tried to upload more than 1 campaign’s tracking at a time. So it took ages!

Excel – Paste Filtered Data into Filtered Cells

Filter the data so that it shows the cells that you want to paste

In the example below, we’ve filtered column B and want to paste in column E

  • Highlight the data in the cells/column you want to copy
  • At the same time, highlight the cells where you want to paste
    – so hold down CTRL so you can select the cells in column B as well as column E
  • Go to the menu/ribbon and on the right of the “Home” tab click “Fill”
  • Now click “Left” or “right” depending on where the column is in relation to the original data

So in the example above, we want to paste the data in a column to the right, so click on “right”

That should be the data pasted:

Video below shows how this is done. The demo begins at about 52 seconds:

Redirects – Check All URLs end with a slash

When doing redirects, for a new site –

sometimes, when you crawl the old/current site you will find a few rogue URLs that start with http: not https: and don’t end with a backslash.

 

If you’re doing a find and replace job, to create the destination URLs, this can mess with your final URLs.

Search “http:” to ensure, that if applicable, all the final URLs use the correct http protocol

Then use the formula below, to check the all end with a backslash

 

=IF(RIGHT(A1,1)=”/”,TRUE,FALSE)

 

Excel_backslash_formula

Excel – Removing the last Character

Let’s say you have a long list of websites, and you need to remove the trailing slash from the end of each of them…you can use this formula to do it:

 

=LEFT(A1,LEN(A1)-1)

 

Trim

This works a lot better than find and replace – especially if you have https:// in the URL still – as find and replace “/” will get rid of the all the “/”