On-Page Optimisation Check List

SEO On-Page Checklist 2016


1. Keyword in URL  – UPDATE – not particularly necessary in 2014. Do not hyphenate-several-words-in-a-domain.
2. Keyword in Meta title – 70 characters long (max, stick to below 60 normally)
check length here – http://www.seomofo.com/snippet-optimizer.html
3. Keyword in Meta description – 155 – 165 characters long
4. Keyword in the header – H1
5. Keyword in body of web page
6. Keyword early in page and early in body.
7. Keyword density (less important since last Google update. Don’t place too much importance on this)
8. Keyword in image alt tags if meaningful. Write for a screen-reader to describe images.
9. Keyword in nav anchor text
10. No Flash!
11. No duplicate content – use canonical tags
12. robots.txt or robots tag.  Disallow pages like checkout pages.
13. URL on sitemap
14. Rich snippets, hcard, reviews etc used where appropriate
15. Check page speed
16. Make sure page isn’t orphaned
17. Mobile Optimise the site / Make site responsive

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