KW Research in 2021

Hello,

Just thought I’d write a post about how I go about doing my SEO & PPC Keyword Research these days.

  1. Add head term to google search bar in chrome

Make a note of the suggested searches & predicted searches

Screen Shot 2019-07-22 at 12.29.22
Predicted Searches in the Address/Search Bar
suggested google searches
Related/Suggested Searches at the Bottom

2. Google ‘Alphabet Soup’

Put in your main head term and then add a

then b, then c and so on

Make a note of the relevant suggestions

Screen Shot 2019-07-22 at 12.33.18
Screen Shot 2019-07-22 at 12.33.21
Screen Shot 2019-07-22 at 12.33.23

For product related KWs, this also works if you go to the desktop version of the Google Play Store.

After each search, check out the related search terms at the bottom of each SERP.

3. Have a Quick Look on Reddit & Amazon

Have a look at any relevant subreddits on Reddit – e.g. https://www.reddit.com/r/jeffbridges/

Do a quick search for “KW” site:reddit.com

Screen Shot 2019-07-22 at 12.41.49.png

Have a look on Amazon, just search your head term and see what products appear

Screen Shot 2019-07-22 at 12.42.40.png

In the example above .- “The Dude and the Zen Master” might be a decent KW

Other forums can help too. For example, when looking for KWs for my MMA blog, I’ll look on sherdog forums for trending & frequent topics.

4. Add Competitor Domains to Ubersuggest

https://neilpatel.com/ubersuggest/ or use the SEMRush plugin.

If necessary, we could export the KWs in this report, and then filter in Excel for those containing “Jeff Bridges”

Screen Shot 2019-07-22 at 12.46.34.png

5. Upload your Final KW List to Keyword Planner

https://ads.google.com/intl/en_uk/home/tools/keyword-planner/

A final note on search volumes.

For some blogs and websites, even keywords with 0 monthly searches may be relevant.

My other blog – blackbeltwhitehat.com has built all of its traffic off KWs that Google KW planner says has 0 searches.

It all depends on how authoritative your website is and your competitors are. You can go after bigger, more popular KWs if you are a huge website with a DA of 90. It’s a different ball game if you are running a personal blog with a DA of 15

Try and include a number of the relevant searches in your articles etc.

2 thoughts on “KW Research in 2021

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