Facebook allows you to pinpoint specific interests/demographics

 

Login to Facebook

Go to the drop down arrow in the top right corner of the screen:

Click “Create Adverts”

Decide on your goal for the adverts

Choose a type of advert

 

For example choose “Boost your posts”

Choose your Facebook page
Choose your Facebook post to boost
Make sure thumbnail image doesn’t have too much text or Facebook won’t allow it

Click “Continue”

Create Audience – Who do you want your ads to reach

Choose Location – you can search by Postcode or Zipcode

Choose Age range of people you want to reach, languages spoken, interests, behaviours etc.

Connections – for example friends of people who like your page already

Set Budget – daily or total