Google Tag Manager – Video Click Tracking

Youtube is now a built in trigger

Create a Trigger for YouTube Videos

  • Open tag manager
  • Click on Trigger
  • Then click “New”
  • Name the Trigger “YouTube”
  • Then click the weird circle thing to Configure
  • Then click “Youtube Video”

youtube tag manager


Create  Variable / Configure Existing Built-In Variables


  • Click on Variables
  • Click Configure


  • Scroll down & tick/check all of the video options

gtm video


  • Preview & Check with the Google Tag Assistant for Chrome browser
  • Publish