Install the FB Pixel tracking code so that you can:
– Build a remarketing audience
– Start Conversion Tracking on URL basis

For example, you could build an audience in FB Advert Manager for people who viewed your website and went to a particular URL on your website.

Get the Facebook Pixel Code

• Grab the FB Pixel Code – top left burger menu – bottom option

• Click “Set Up Pixel”
• Select to Copy & Paste Code (Manual Set up Method)
• Copy the code

Go to Google Tag Manager

• First you need an ‘All Pages’ Trigger
• Click Triggers in left sidebar
• Create a New Trigger – Type = Page View – Fire On = All Page Views
• Select “Tags’ From left sidemenu
• Name the Tag – FB – Base Pixel Code – All Pages (For example)
• Click ‘box’ to configure – Choose “Custom HTML”
• Paste in code (Some people remove the ‘noscript’ code as pointless in GTM)
• Set the trigger to an “All Pages” Trigger
• Save – Preview – Debug And then Publish

Analytics.Facebook.com

• Choose relevant Pixel
• “Event Debugging” is the equivalent of Real Time reporting in GA
• A pageview should report in this section if you refresh a page of your website that the code is on