KW Research in 2019

Hello,

Just thought I’d write a post about how I go about doing my SEO & PPC Keyword Research these days.

  1. Add head term to google search bar in chrome

Make a note of the suggested searches & predicted searches

Screen Shot 2019-07-22 at 12.29.22
Predicted Searches in the Address/Search Bar
suggested google searches
Related/Suggested Searches at the Bottom

 

 

 

2. Google ‘Alphabet Soup’

Put in your main head term and then add a

then b, then c and so on

Make a note of the relevant suggestions

Screen Shot 2019-07-22 at 12.33.18Screen Shot 2019-07-22 at 12.33.21Screen Shot 2019-07-22 at 12.33.23

 

For product related KWs, this also works if you go to the desktop version of the Google Play Store.

 

3. Have a Quick Look on Reddit & Amazon

Have a look at any relevant subreddits on Reddit – e.g. https://www.reddit.com/r/jeffbridges/

Do a quick search for “KW” site:reddit.com

Screen Shot 2019-07-22 at 12.41.49.png

 

Have a look on Amazon, just search your head term and see what products appear

Screen Shot 2019-07-22 at 12.42.40.png

In the example above .- “The Dude and the Zen Master” might be a decent KW

Other forums can help too. For example, when looking for KWs for my MMA blog, I’ll look on sherdog forums for trending & frequent topics.

 

 

4. Add Competitor Domains to Ubersuggest

https://neilpatel.com/ubersuggest/ or use the SEMRush plugin.

If necessary, we could export the KWs in this report, and then filter in Excel for those containing “Jeff Bridges”

 

Screen Shot 2019-07-22 at 12.46.34.png

 

5. Upload your Final KW List to Keyword Planner

 

https://ads.google.com/intl/en_uk/home/tools/keyword-planner/

 

A final note on search volumes.

For some blogs and websites, even keywords with 0 monthly searches may be relevant.

My other blog – blackbeltwhitehat.com has built all of its traffic off KWs that Google KW planner says has 0 searches.

It all depends on how authoritative your website is and your competitors are. You can go after bigger, more popular KWs if you are a huge website with a DA of 90. It’s a different ball game if you are running a personal blog with a DA of 15

Try and include a number of the relevant searches in your articles etc.

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PPC Infographic

Great infographic from PPC Hero for those who are learning about and thinking about using Google Adwords for there business:

PPC_Infographic

 

I’m personally a fan of using modified-broad-match type and creating one Ad Group for every single Keyword.  Create 4 or 5 ads in each Ad Group and pause the 2 that perform least well in each group.
You can read more in my article on Business2Community