When it comes to business 2 business lead generation, Linkedin Ads can provide amazing value when compared to the likes of Google Ads.

Often however , a hybrid approach of Linkedin Ads, Google Ads and specific remarketing campaigns on Facebook can be the most effective strategy – although this all depends on the customer persona and specific industry.

The key with Linkedin Ads, is to target a very specific audience and try-out several advert designs with different forms of media. Combining this strategy with equally specific audiences with Google Ads can often provide a high number of cost effective leads.

With an ever-increasing number of ad formats and audience options, it can help immensely to have experience with Linkedin advertising campaigns in order to design a preliminary campaign that will be updated and tweaked by using data and analytics to make informed choices.

Get in touch today for us to setup and/or manage your Linkedin Ads account:

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