When it comes to business 2 business lead generation, Linkedin Ads can provide amazing value when compared to the likes of Google Ads.
Often however , a hybrid approach of Linkedin Ads, Google Ads and specific remarketing campaigns on Facebook can be the most effective strategy – although this all depends on the customer persona and specific industry.
The key with Linkedin Ads, is to target a very specific audience and try-out several advert designs with different forms of media. Combining this strategy with equally specific audiences with Google Ads can often provide a high number of cost effective leads.
With an ever-increasing number of ad formats and audience options, it can help immensely to have experience with Linkedin advertising campaigns in order to design a preliminary campaign that will be updated and tweaked by using data and analytics to make informed choices.
Get in touch today for us to setup and/or manage your Linkedin Ads account: