Using Ahrefs with Wikipedia

• Find the most relevant Wikipedia page, for example:

https://en.wikipedia.org/wiki/Association_football

• Go to https://missingtopics.com/topics

• Add the Wikipedia URL and click “submit”
• Click “Copy to Clipboard”

• Paste all the keywords/topics into a Google Sheet and remove any that aren’t relevant

• In Ahrefs (or a similar tool like SEMRush’s KW Manager) – go to KW explorer

• Paste in the keywords/topics

• In Ahrefs – click “matching terms” then “Questions”

Using SEMRush with UGC

• Copy the homepage URL of a UGC* website such as Pinterest or Quora
• Put the URL in the main “search bar” in SEMRush
• Go to “Organic Research” using the sidebar
• Click “Positions”
• Add a Keyword to the “Filter by Keyword” search box

• Click a relevant Keyword in the table of results
• Under “Questions” click “View all….”

• Go back and click other relevant keywords
• Click the “Questions” tab again – make a note or download all the relevant questions
• Organise KWs and questions into main pillar posts and “cluster content”

See Hubspot’s article about Pillar Pages and Cluster Content – here

*UGC – User Generated Content