How to Create a Topic Cluster for SEO

Using Ahrefs with Wikipedia

  • Find the most relevant Wikipedia page, for example:

https://en.wikipedia.org/wiki/Association_football

  • Add the Wikipedia URL and click “submit”
  • Click “Copy to Clipboard”
  • Paste all the keywords/topics into a Google Sheet and remove any that aren’t relevant
  • In Ahrefs (or a similar tool like SEMRush’s KW Manager) – go to KW explorer
  • Paste in the keywords/topics
  • In Ahrefs – click “matching terms” then “Questions”

Using SEMRush with UGC

  • Copy the homepage URL of a UGC* website such as Pinterest or Quora
  • Put the URL in the main “search bar” in SEMRush
  • Go to “Organic Research” using the sidebar
  • Click “Positions”
  • Add a Keyword to the “Filter by Keyword” search box
  • Click a relevant Keyword in the table of results
  • Under “Questions” click “View all….”
  • Go back and click other relevant keywords
  • Click the “Questions” tab again – make a note or download all the relevant questions
  • Organise KWs and questions into main pillar posts and “cluster content”

See Hubspot’s article about Pillar Pages and Cluster Content – here

*UGC – User Generated Content

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