Small Business Marketing – A Checklist

Create a website using WordPress

Add Google Analytics code to your website

Add your business to Google Business Pages
Create a FaceBook and Twitter account for your business

Add your business to Yell, Yelp, Scoot, and other high quality directories

Add photographs to Flickr and geotag them
Geotag all content on social media
Encourage customers to leave reviews on your Google and Facebook pages

Conduct an SEO audit on your website

Look at what your competitors are doing on and off line

Attend networking meetings

 

The Science of Happiness

Interesting Ted Talk with Prof. Dan Gilbert

To summarise the video – happiness is basically internal. There is a theory called the adaptation principle, which suggests that whatever happens to us externally in our lives, we always return to a baseline level of happiness.

There was a study in 1978 that compared lottery winners to accident victims, and found little difference in their happiness levels after 6 months:
http://www.ncbi.nlm.nih.gov/pubmed/690806