The free Shopping listings currently take the form of

• Organic Product Grids
• Product knowledge panels
• Image search results
• Shopping tab

Reports to Check for Free Shopping Listings

GA4 – Acquisition – User Acquisition > organic SHopping (Keep in mind the recent non-PDP auto-tagging changes – might need customisation in GA4)

Search Console – > Performance Report > Add Filter > Merchant Listings
(There are reports for Search type: Web and Search Type: Image – just add the Search Appearance filter

Optimizing Your Product Feed

A well-optimized product feed is crucial for ranking in free Shopping listings. Focus on these key attributes:

• Image link
• Description
• Brand
• GTIN
• MPN
• Color
• Size
• Material
• Title (highly influential for free listings and CTR)

Leveraging Merchant Features

To stand out in free shopping grids, optimise and complete the following merchant features:

• Seller ratings (aim for 5-star reviews within the last 12 months)
• Top quality score
• Promotions (e.g., coupon codes)
• Local free listings
• “Buy Now” button
• Payment options (PayPal, Google Pay)
• Loyalty programs
• Competitive pricing
• Clear shipping and returns policies

Free Shopping Grids & Structured Data

Products with the best price tend to rank highest

Shipping policy & returns policy – can affect rankings significantly

In Search console there are warnings that show if u don’t have these set up in merchant center or in structured data.can ignore the warnings sometimes tho

Structured data – although we have seen google may unify product feeds and structured data in the near future

Influence for Free Shopping Grids & Listing – 

*Most influential* Website content →Product Feeds→ structured data. *Least influential*

Case Study: Improving Eligibility with Schema Changes

A recent case study demonstrated the impact of schema optimization:

• Problem: Aggregate offer schema prevented merchant listing eligibility
• Solution: Switched to ProductGroup schema
• Result: Increased eligibility for product grids and boosted revenue

Additional Tips for Organic Google Shopping Success

1. Optimize product titles with relevant keywords & attributes
2. Use high-quality, unique product images – lifestyle usually best but A/B test
3. Keep your product feed up-to-date and as accurate as possible
4. Encourage customer reviews to improve seller ratings – might be wise to pick and choose if possible!
5. Implement proper category mapping in your product feed
6. Use custom labels to organize and group products effectively
7. Optimize your landing pages – A/B test them
8. Monitor and address any warnings in Google Search Console
9. A/B test descriptions to improve click-through rates
10. Regularly analyze competitor listings

Key Takeaways

1. Use the tools – Search Console, Merchant Center, and GA4
2. Sort out Search Console first, then monitor with GA4 and Merchant Center
3. Implement an extensive set of product feed attributes
4. Optimize product titles for maximum impact
5. Highlight your unique selling propositions (price, returns, shipping, etc.) & strong selling points too
6. Fix and address any warnings in Google Search Console
7. Maintain consistency across your website, product feed, and structured data
8. A/B test everything you can – if you have enough data etc!